Birth-certificate billboard mania
May 20, 2009: More than $25,000 was raised in the first two days of a national billboard campaign to raise awareness of questions surrounding the constitutional eligibility of Barack Obama to serve as president – and the first sign, an electronic one, was already up and online.
Joseph Farah, editor and chief executive officer of WND, said he was calling it “the truth and transparency campaign.”
The money was being used to erect billboards around the country that asked a simple question: “Where’s the birth certificate?” (The campaign was later updated to ask “Where’s the REAL birth certificate?”)
The first such sign to be posted under the 2-day-old campaign, a digital, electronic one, was up and online on Highway 165 in Ball, Louisiana. In addition, based on the heavy volume of financial donations in the first two days of the campaign, WND was able to commit to leasing two more standard billboards – one in Los Angeles and the other in Pennsylvania.
“I know now, because of the sensational response to this idea from WND viewers, that this national campaign is going to be big and long-lasting,” Farah said at the time. “I want to thank all of those who have pitched in and contributed – with either cash donations or, in some cases, space donations. But the need for money continues. The public should know it costs about $2,000 just to print these 15-by-45 foot billboards. Each one is a huge commitment.”
Pepsi president likens U.S. to middle finger
May 20, 2005: University commencement speeches have a way of becoming notoriously newsworthy, and the one delivered two years ago to graduates at Columbia Business School by Indra Nooyi, PepsiCo’s chief financial officer, was no exception.
“The middle finger anchors every function that the hand performs and is the key to all of the fingers working together efficiently and effectively,” she said. “This is a really good thing, and has given the U.S. a leg up in global business since the end of World War I.
“However, if used inappropriately – just like the U.S. itself, the middle finger can convey a negative message and get us in trouble,” she said.
The Pespi Syndrome, indeed. Nooyi spent the next week issuing apologies as the blogosphere went into meltdown.